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There are many, many search engine optimization (SEO) techniques that are reported to be the SEO holy grail and we will discuss many of them throughout this site.
SEO techniques basically fall into two categories:
On Page Search Engine Optimization Techniques
On page SEO techniques are those that are imbedded within the page
for instance keyword density, title tag usage, crawlability etc, etc. These
techniques can effect what the search engine sees when it crawls your page
and it is worth to note that what a search engine see is often very different
than what the human eye sees. For more information see our On
Page Search Engine Optimization Techniques section.
and
Off Page Search Engine Optimization Techniques
Off page SEO techniques are those that use anything other than
your page to effect your SEO. Backlinks are the prime example of off page
SEO optimization. It is becoming increasingly important to concentrate your
efforts on off page SEO optimization as search engines are adding more
and more weight to these aspects in their algorithms. For more information see
our Off Page Search Engine Optimization Techniques section.
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